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	<title>Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices - comScore, Inc</title>

    
    
    
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			    											<meta name="description" content="comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad and iPod Touch. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent." />
							
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    <meta property="og:description" content="comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the comScore MobiLens service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad and iPod Touch. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent."/>
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	        <li class="megamenu_button"><a href="#_"><em></em><em></em><em></em><em></em></a></li>

            
            
                                                
                                                    
                                                            
				<li id="mProducts">
                
 
                      <a href= 
					  								"/Products"
						 
						
                        title="Products" class="megamenu_drop">Products</a>

                      
                      
                        						
                        
													<div class="dropdown_9columns dropdown_container dropdown_first"><!-- Begin columns container -->
                            	 <!-- container to set the product listing apart from the index -->
                            
												
                        
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                																										
                                
                                
                                    
                                    
                                    
                                    
                                

									                                <div class="col_4">
                                    <h3>
									
								
                                
                                    
                                    <a class="sf-with-ul " href="/Products/Audience-Analytics" title="Audience Analytics " >Audience Analytics <span class="sf-sub-indicator"></span></a>

									                                    	</h3>
									
                                    
                                    										
                                    	<ul class="greybox">
											                                        											
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Audience-Analytics/Media-Metrix" title="MMX" >MMX</a></li>
                                                																									
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Audience-Analytics/Video-Metrix" title="Video Metrix" >Video Metrix</a></li>
                                                																									
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Audience-Analytics/qSearch" title="qSearch" >qSearch</a></li>
                                                																									
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Audience-Analytics/MobiLens" title="MobiLens" >MobiLens</a></li>
                                                																									
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Audience-Analytics/Segment-Metrix" title="Segment Metrix" >Segment Metrix</a></li>
                                                																									
                                                                                    	
                                                                                    	
                                                                                    	
                                                                                    	
                                                                                    	
                                                                                    	
                                                                                    	
                                                                                    	
                                                                                    	
                                        										
                                        
																																													
	
													
																																																					
													<li class="t3">
                                                    	<a href="/Products/Audience-Analytics/Product-Index" title="More Audience Analytics Products" >More Audience Analytics Products</a>
                                                    </li>

																						
                                        
                                            </ul> </div> <!--col_4 responsive_thirds --> 
                                                                       
										
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                																										
                                
                                
                                    
                                                                            
                                        
                                    
                                    
                                    
                                

									                                <div class="col_4">
                                    <h3>
									
								
                                
                                    
                                    <a class="sf-with-ul " href="/Products/Advertising-Analytics" title="Advertising Analytics" >Advertising Analytics<span class="sf-sub-indicator"></span></a>

									                                    	</h3>
									
                                    
                                    										
                                    	<ul class="greybox">
																																
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Advertising-Analytics/validated-Campaign-Essentials" title="validated Campaign Essentials" >validated Campaign Essentials</a></li>
                                                																									
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Advertising-Analytics/Action-Lift" title="Action Lift" >Action Lift</a></li>
                                                																									
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																									<li><a href="/Products/Advertising-Analytics/validated-Media-Essentials" title="validated Media Essentials" >validated Media Essentials</a></li>
                                                																									
                                                                                    											
												
                                                
                                                
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                                                                                                                    
                                                
                                                
																								
                                                                                    											
												
                                                
                                                
                                                
                                                
																								
                                                                                    											
												
                                                
                                                
                                                
                                                
																									<li><a href="/Products/Advertising-Analytics/Brand-Monitor" title="Brand Monitor" >Brand Monitor</a></li>
                                                																									
                                        										
                                        
											
                                        
                                            </ul> </div> <!--col_4 responsive_thirds --> 
                                                                       
										
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                																										
                                
                                
                                    
                                                                            
                                        
                                    
                                    
                                    
                                

									                                <div class="col_4">
                                    <h3>
									
								
                                
                                    
                                    <a class="sf-with-ul " href="/Products/Enterprise-Analytics" title="Enterprise Analytics" >Enterprise Analytics<span class="sf-sub-indicator"></span></a>

									                                    	</h3>
									
                                    
                                    										
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																									<li><a href="/Products/Enterprise-Analytics/Digital-Analytix-Enterprise" title="Digital Analytix Enterprise" >Digital Analytix Enterprise</a></li>
                                                																									
                                        										
                                        
											
                                        
                                            </ul> </div> <!--col_4 responsive_thirds --> 
                                                                       
										
                                                                        
                            
                                                    
                                                                                        
                            
                            
                                                    						
							                         </div><!-- 7columns -->
							
                                                
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				<li id="mIndustries">
                
 
                      <a href= 
					  								"/Industries"
						 
						
                        title="Industries" class="megamenu_drop">Industries</a>

                      
                      
                        						
                        
													<div class="dropdown_2columns dropdown_container nopadding"><!-- Begin columns container -->
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								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Agencies" title="Agencies" >Agencies</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Consumer-Packaged-Goods" title="CPG" >CPG</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Education" title="Education" >Education</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Energy" title="Energy" >Energy</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Financial-Services" title="Financial Services" >Financial Services</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Government" title="Government" >Government</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Healthcare" title="Healthcare" >Healthcare</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Investment-Research" title="Investment Research " >Investment Research </a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Manufacturing" title="Manufacturing" >Manufacturing</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Media" title="Media" >Media</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Pharmaceutical" title="Pharmaceutical " >Pharmaceutical </a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Professional-Services" title="Professional Services" >Professional Services</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Retail" title="Retail" >Retail</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Technology" title="Technology" >Technology</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Telecommunications" title="Telecommunications" >Telecommunications</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Industries/Travel" title="Travel" >Travel</a>

																			</li>
									
                                    
                                                                        
                            
                                                    						
													</ul></div>
						                        
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				<li id="mInsights">
                
 
                      <a href= 
					  								"/Insights"
						 
						
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								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Press-Releases" title="Press Releases" >Press Releases</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Presentations-and-Whitepapers" title="Presentations &amp; Whitepapers" >Presentations &amp; Whitepapers</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Blog" title="Blog" >Blog</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Videos" title="Videos" >Videos</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Data-Mine" title="Data Mine" >Data Mine</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Market-Rankings" title="Market Rankings" >Market Rankings</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Events-and-Webinars" title="Events &amp; Webinars" >Events &amp; Webinars</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/Social_and_RSS" title="Stay Connected" >Stay Connected</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Insights/communication-preference-center" title="Communication Preference Center" >Communication Preference Center</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                                                    						
													</ul></div>
						                        
					                </li>

            
                                                
                                                    
                                    
				<li id="mInsights">
                
 
                      <a href= 
					  								"/Industry-Trust"
						 
						
                        title="Industry Trust" class="megamenu_drop">Industry Trust</a>

                      
                      
                        						
                        
													<div class="dropdown_2columns dropdown_container nopadding"><!-- Begin columns container -->
                            	 <ul class="levels">
                            
												
                        
                                                                                        
                                                                                        
                            
                                                    						
													</ul></div>
						                        
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				<li id="mProducts">
                
 
                      <a href= 
					  								"/Products/Audience-Analytics/Xmedia"
						 
						
                        title="Xmedia" class="megamenu_drop">Xmedia</a>

                      
                                      </li>

            
                                                
                                                    
                                    
				<li id="mProducts">
                
 
                      <a href= 
					  								"/comScore-Academy"
						 
						
                        title="Academy" class="megamenu_drop">Academy</a>

                      
                      
                        						
                        
													<div class="dropdown_2columns dropdown_container nopadding"><!-- Begin columns container -->
                            	 <ul class="levels">
                            
												
                        
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/comScore-Academy/About-comScore-Academy" title="About comScore Academy" >About comScore Academy</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/comScore-Academy/Course-Catalog" title="Course Catalog" >Course Catalog</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/comScore-Academy/Certified-Expert-Program" title="Certified Expert Program" >Certified Expert Program</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/comScore-Academy/Partner-Accreditation-Program" title="Partner Accreditation Program" >Partner Accreditation Program</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                                                    
                                                                                        
                            
                            
                                                    
                                                                                        
                            
                            
                                                    
                                                                                        
                                                                                        
                            
                                                    
                            
                            
                            
                                                    						
													</ul></div>
						                        
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				<li id="mAbout">
                
 
                      <a href= 
					  								"/About-comScore"
						 
						
                        title="About Us" class="megamenu_drop">About Us</a>

                      
                      
                        						
                        
													<div class="dropdown_2columns dropdown_container nopadding"><!-- Begin columns container -->
                            	 <ul class="levels">
                            
												
                        
                                                                                        
                                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/About-comScore/comScore-Facts-at-a-Glance" title="comScore Facts at a Glance" >comScore Facts at a Glance</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/About-comScore/Privacy" title="Privacy" >Privacy</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="http://ir.comscore.com" title="Investor Relations" >Investor Relations</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/About-comScore/Media-Kit" title="Media Kit" >Media Kit</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/About-comScore/Management" title="Management" >Management</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/About-comScore/Patents" title="Patents" >Patents</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/About-comScore/office-locations" title="Locations" >Locations</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/About-comScore/Third-Party-Review" title="Third-Party Accreditation, Certification and Review" >Third-Party Accreditation, Certification and Review</a>

																			</li>
									
                                    
                                                                        
                            
                                                    						
													</ul></div>
						                        
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				<li id="mCareers">
                
 
                      <a href= 
					  								"/Careers"
						 
						
                        title="Careers" class="megamenu_drop">Careers</a>

                      
                      
                        						
                        
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                                    <a class="" href="/Careers/Job_Opportunities" title="Job Opportunities" >Job Opportunities</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Careers/Life-at-comScore" title="Life at comScore" >Life at comScore</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

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                                    <a class="" href="/Careers/Teams-and-Roles" title="Teams and Roles" >Teams and Roles</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Careers/The-comScore-Vision" title="The comScore Vision" >The comScore Vision</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                                                                                        
                            
                            
                                
                                
                                

                                
                                
                                
                                                                                                    

								                                	<li>
									
								
                                
                                    
                                    <a class="" href="/Careers/Campus-Recruitment" title="Campus Recruitment" >Campus Recruitment</a>

																			</li>
									
                                    
                                                                        
                            
                                                    
                                                                                        
                            
                            
                                                    
                                                                                        
                            
                            
                                                    						
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<a name="eztoc143919_0_0_1" id="eztoc143919_0_0_1"></a><h3><b>Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices</b></h3><p><b><i>comScore Releases First Public Data on Apple iPad Users from MobiLens Service</i></b></p><p><b>RESTON, VA, April 19, 2011</b> – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the <a href="http://comscore.com/Products_Services/Product_Index/MobiLens" target="_self">comScore MobiLens</a> service. The report includes comScore’s first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad and iPod Touch. Initial research indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent.</p><p>“comScore is excited to announce the availability of connected device data as part of the comScore MobiLens service,” said Mark Donovan, comScore senior vice president of mobile. “This new data set enables us to not only understand the comprehensive ecosystem of mobile and connected media device users, but it also allows us insight into their detailed demographic and behavioral attributes.”</p><p>iPad and other connected media device data are also currently available in Europe. comScore will publicly release European data in the coming days.</p><p><b>Apple iOS Has Significantly Greater Reach than Android</b></p><p>comScore’s analysis of the unduplicated audience reach of the Apple iOS platform across iPads, iPhones and iPod Touches revealed a combined iOS installed base of 37.9 million users. The installed base of iPhones slightly exceeded that of iPod Touches, both of which were approximately twice as high as the number of iPads. Interestingly, among the 37.9 million consumers with access to the Apple iOS, only 4 million (10.5 percent) accessed the platform via more than one device. The combined 37.9 million iOS users is 59 percent greater than the 23.8 million combined Android OS installed base, which includes users of both Android phones and connected media devices such as the Samsung Galaxy Tab.</p><table class="renderedtable" border="1" cellpadding="2" cellspacing="0" width="364"><tr><td colspan="3" width="486" valign="top">  
<b>Apple iOS vs. Android OS Across Media Devices</b><br />
<b>3 Mo. Avg. Ending February 2011</b><br />
<b>Total U.S. Mobile Subscribers, Age 13+</b><br /><b>Source: comScore MobiLens</b>
  </td></tr><tr class="bglight"><td width="229" valign="top">  &nbsp;
  </td><td width="125" valign="top">  <b>Total Installed Base (000)</b>
  </td><td width="132" valign="top">  <b>Share (%) of Mobile Subscribers</b>
  </td></tr><tr class="bgdark"><td width="229" valign="top">  <b>Total Subscribers</b>
  </td><td width="125" valign="top">  <b>234,000</b>
  </td><td width="132" valign="top">  <b>100.0% </b>
  </td></tr><tr class="bglight"><td width="229" valign="top">  Apple iOS
  </td><td width="125" valign="top">   37,868
  </td><td width="132" valign="top">  16.2%
  </td></tr><tr class="bgdark"><td width="229" valign="top">  Android OS
  </td><td width="125" valign="top">  23,763
  </td><td width="132" valign="top">  10.2%
  </td></tr>
</table>
<p>“These data clearly illustrate the Apple ecosystem extends far beyond the iPhone,” added Donovan. “Though it’s frequently assumed that the Apple user base is composed of dedicated Apple ‘fanboys’, there’s not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms.”</p><p><b>Apple iPad Ownership Extends Beyond Just “Fanboys”</b></p><p>The research also suggests that iPad ownership extends well beyond Apple’s most fervent consumers. Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case. While Apple is indeed the most heavily represented OEM among iPad owners, its OEM share (27.3 percent) is only slightly higher than its share among all smartphone subscribers (25.2 percent). RIM accounts for the second highest percentage of iPad owners at 17.5 percent, but this number is well below its overall smartphone market share of 28.9 percent. Meanwhile, Samsung, LG and Nokia are all significantly overrepresented among iPad owners as compared to their respective shares of the smartphone market. In addition, 14.2 percent of iPad users had Android phones.</p><table class="renderedtable" border="1" cellpadding="2" cellspacing="0" width="434"><tr><td colspan="4" width="579" valign="top">  
<b>Mobile Phone OEM Breakdown for Apple iPad Owners</b><br />
<b>3 Mo. Avg. Ending February 2011</b><br />
<b>Total U.S. Mobile Subscribers, Age 13+</b><br /><b>Source: comScore MobiLens</b>
  </td></tr><tr class="bglight"><td width="259" valign="top">  &nbsp;
  </td><td width="107" valign="top">  <b>% of Smartphone Users</b>
  </td><td width="107" valign="top">  <b>% of iPad Users</b>
  </td><td width="107" valign="top">  <b>Index of iPad to Smartphone Owners*</b>
  </td></tr><tr class="bgdark"><td width="259" valign="top">  <b>Total Subscribers</b>
  </td><td width="107" valign="top">  <b>100.0%</b>
  </td><td width="107" valign="top">  <b>100.0%</b>
  </td><td width="107" valign="top">  <b>100</b>
  </td></tr><tr class="bglight"><td width="259" valign="top">  Apple
  </td><td width="107" valign="top">  25.2%
  </td><td width="107" valign="top">  27.3%
  </td><td width="107" valign="top">  108
  </td></tr><tr class="bgdark"><td width="259" valign="top">  RIM
  </td><td width="107" valign="top">  28.9%
  </td><td width="107" valign="top">  17.5%
  </td><td width="107" valign="top">  61
  </td></tr><tr class="bglight"><td width="259" valign="top">  Samsung
  </td><td width="107" valign="top">  8.6%
  </td><td width="107" valign="top">  14.3%
  </td><td width="107" valign="top">  167
  </td></tr><tr class="bgdark"><td width="259" valign="top">  LG
  </td><td width="107" valign="top">  3.6%
  </td><td width="107" valign="top">  12.1%
  </td><td width="107" valign="top">  340
  </td></tr><tr class="bglight"><td width="259" valign="top">  Motorola
  </td><td width="107" valign="top">  10.7%
  </td><td width="107" valign="top">  9.0%
  </td><td width="107" valign="top">  84
  </td></tr><tr class="bgdark"><td width="259" valign="top">  Nokia
  </td><td width="107" valign="top">  2.3%
  </td><td width="107" valign="top">  3.4%
  </td><td width="107" valign="top">  149
  </td></tr>
</table>
<p>
<i>Index = % of iPad Owners/% of Smartphone Owners x 100; </i><br /><i>Index of 100 indicates average representation</i></p><p><b>Apple iPad Ownership Skews to 25-34 Year Olds</b></p><p>The age profile of iPad users indicated the heaviest skew toward 25-34 year olds (27.0 percent) in relation to the total mobile audience (17.6 percent). iPads also exhibited significantly above average skews in the 18-24 year old and 35-44 year old segments. However, this demographic profile was similar to that of the overall smartphone user base, indicating that the advanced mobile capabilities rather than the device itself might be primary driver behind this age profile.</p><table class="renderedtable" border="1" cellpadding="2" cellspacing="0" width="324"><tr><td colspan="4" width="432" valign="top">  
<b>Age Demographic Profile for Apple iPad Owners</b><br />
<b>3 Mo. Avg. Ending February 2011</b><br />
<b>Total U.S. Mobile Subscribers, Age 13+</b><br /><b>Source: comScore MobiLens</b>
  </td></tr><tr class="bglight"><td rowspan="2" width="168" valign="top">  <b> </b>
  </td><td colspan="3" width="264" valign="top">  <b>% of Users</b>
  </td></tr><tr class="bgdark"><td width="90" valign="top">  <b>Total Mobile</b>
  </td><td width="90" valign="top">  <b>Smartphone </b>
  </td><td width="84" valign="top">  <b>iPad</b>
  </td></tr><tr class="bglight"><td width="168" valign="top">  <b>Total Subscribers</b>
  </td><td width="90" valign="top">  <b>100.0%</b>
  </td><td width="90" valign="top">  <b>100.0%</b>
  </td><td width="84" valign="top">  <b>100.0%</b>
  </td></tr><tr class="bgdark"><td width="168" valign="top">  Age 13-17
  </td><td width="90" valign="top">  7.1%
  </td><td width="90" valign="top">  6.3%
  </td><td width="84" valign="top">  7.6%
  </td></tr><tr class="bglight"><td width="168" valign="top">  Age 18-24 
  </td><td width="90" valign="top">  12.5%
  </td><td width="90" valign="top">  16.9%
  </td><td width="84" valign="top">  15.2%
  </td></tr><tr class="bgdark"><td width="168" valign="top">  Age 25-34
  </td><td width="90" valign="top">  17.6%
  </td><td width="90" valign="top">  27.4%
  </td><td width="84" valign="top">  27.0%
  </td></tr><tr class="bglight"><td width="168" valign="top">  Age 35-44
  </td><td width="90" valign="top">  16.8%
  </td><td width="90" valign="top">  22.1%
  </td><td width="84" valign="top">  20.3%
  </td></tr><tr class="bgdark"><td width="168" valign="top">  Age 45-54
  </td><td width="90" valign="top">  17.8%
  </td><td width="90" valign="top">  15.3%
  </td><td width="84" valign="top">  16.4%
  </td></tr><tr class="bglight"><td width="168" valign="top">  Age 55-64
  </td><td width="90" valign="top">  14.1%
  </td><td width="90" valign="top">  7.4%
  </td><td width="84" valign="top">  7.3%
  </td></tr><tr class="bgdark"><td width="168" valign="top">  Age 65+ 
  </td><td width="90" valign="top">  14.0%
  </td><td width="90" valign="top">  4.6%
  </td><td width="84" valign="top">  6.2%
  </td></tr>
</table>
<p>
<b>About comScore</b><br />comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit <a href="http://www.comscore.com/companyinfo" target="_self">www.comscore.com/companyinfo</a>.</p>
		
				
								
																									
                                                                                                
<p>
<b>Contact:</b><br />
Andrew Lipsman<br />
comScore, Inc.<br />
+1 312 775 6510<br />press@comscore.com</p><a href="https://twitter.com/comScore" class="twitter-follow-button" data-show-count="true">Follow @comScore</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script>
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